What #UAEJournos Say And What They Really Mean

Posted on 13-12-2015

This blog post was submitted anonymously and with little editorial correction. 

In my several years in PR, I’ve learned to correctly navigate the perils of working with journalists. You get some amazing people who are quick to bounce around ideas for a story with you, or graciously decline your story pitch and explain why it wouldn’t work for them. Then of course I moved to Dubai and everything I thought I knew about journalists went up in smoke.

The #UAEJournos are a special brand of people – I think by now I’ve met everyone I’ve ever needed to meet, so it’s safe to say that this list of observations covers everything you need to know. It’s certainly not an exhaustive list, but it’s a great starting ground for anyone who’s floundering in the bowels of #UAEPR and needs some guidance. Print it out, share it with colleagues, get it tattooed on your arm if you have to – hopefully it will save you time, energy, effort, and sanity.

So here is a handy list of what #UAEJornos say to you and what they really mean:

I can’t make it for your event = I’ve found a better event to go to.

I’m not sure if I can make it for your event = Will you be sending an Uber/limo (real request) to pick me?

I have another event to attend at the same time = I’m going to another event where the probability of me walking away with better freebies is higher. Soz.

Sounds good, can you send it to our editorial inbox and we’ll check it out? = This story is crap and I just want to get back to work, so send it to an email address that we basically use as a junk box for annoying PR.

I’m not covering stories like this, but can you send it to my other editor XXXX = Neither of us are interested in this story, but at least you can bug someone else besides me?

What time is the event? = that’s the time I will leave the office.

The event’s in the evening? = is it really worth my while to come to an event after work hours?

We can publish that if it’s exclusive to us = I probably won’t publish that story but I don’t want any of our competitors to run it either.

I don’t think I got that email = I got the email, I just deleted it anyway.

I can’t see that press release – can you send it again? = Send it again so I can re-live the joy of deleting it without opening it.

Sure, I think we could maybe do a story with that = We’re not going to do a story on that.

Sorry, I couldn’t include that product in our guide = you didn’t send me a freebie like everyone else did. Soz.

How soon can you send that over? = I really only need it by next week, but please drop what you’re doing and send it to me immediately anyway.


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